GEP CASE STUDY
Inbox Insight Drives Highest SQL Conversion Rate for GEP
ABOUT GEP
GEP, a leading global provider of procurement and supply chain software solutions and services, has been recognized by industry analysts like Gartner and IDC as a leader in the space.
With a focus on delivering innovative technology and expert consulting services, GEP helps organizations optimize their procurement processes, reduce costs, and improve operational efficiency.
By leveraging AI technology, advanced analytics, and automation, GEP empowers businesses to make data-driven decisions and achieve sustainable value.
BACKGROUND
GEP has partnered with Inbox Insight since 2020 to drive qualified leads that fuel their marketing and sales pipelines.
Challenges
Finding vendors that can deliver a high volume of qualified leads that meet their targeting criteria but also move down the funnel to support their SQL conversion goals.
STRATEGY
Faced with the challenge of engaging decision-makers across diverse segments, GEP deployed a strategic single and double-touch outreach plan. They tailored their approach by segmenting mid-enterprise and enterprise markets, delivering personalized, educational messaging that connected with various buyers. This resulted in enhanced account penetration, establishing GEP’s market leadership and creating a cohesive narrative supported by layered intent signals and nurtured touchpoints.
12% higher
conversion
rate to SQLs
than other
partners
CLIENT FEEDBACK
When asked what sets Inbox Insight apart from other vendors, Alex Eckhout (Senior Manager of Global Campaigns) called out the ease of working with the Inbox Insight team.
“Inbox Insight makes it easy to reach your lead goals. The process is efficient and moves smoothly. The leads are qualified and engaged. It’s an easy vendor to say yes to.”
— Alex Eckhout, Senior Manager of Global Campaigns
SUMMARY
Avoiding heavy lifting and creating a seamless experience in campaign set up and delivery by the Inbox Insight Client Success team is major factor to the continued partnership.