B2B sales acceleration strategies are crucial for helping businesses grow revenue through streamlining their sales processes. According to our first-party research, securing a meeting with a
Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. If B2B marketers focused in the technology industry are able to
As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that
Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over
As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the
What are the top challenges leading tech buyers to actively search for your products or services? We surveyed over 1,500 senior professionals within our Insights
As global IT spend continues to rise, the business landscape advances at colossal speed. New technologies like AI, automation and IoT devices are changing the
Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good
In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into
According to Gartner, global IT spending is set to be $3.9 trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for
Reading time: 3 minutes Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish
Let the countdown begin! We could have bought you 25 days of snow scenes and festive nut crackers but as digital fanatics, we’ve thought of
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