Striking the right balance between lead quantity and quality is crucial. Despite the temptation to prioritize hitting MQL targets, the essence of impactful lead generation
Understanding the complexities of the B2B tech buying process today has never been more crucial. What triggers a tech search among B2B professionals, and how
In B2B marketing, account-based marketing (ABM) is a term that everyone recognizes, but it comes in different forms to suit various business needs and budgets.
To ensure your demand generation efforts deliver strong results, it’s crucial to stay up to date with the latest statistics. This knowledge enables you to tweak your
This infographic provides key insights for MarTech vendors aiming to boost their B2B sales. It combines first-party research with third-party data to outline key trends
B2B content syndication has emerged as a powerful strategy for businesses to amplify their reach, generate high-quality leads, and enhance brand awareness. With 46% of B2B
This infographic provides a detailed guide for creating a top-tier B2B multi-channel strategy, highlighting key components for a unified cross-channel experience. Based on primary research
Demand generation and demand capture are two critical yet distinct components of an effective marketing and sales strategy for B2B companies. While both aim to
Account-based marketing (ABM) is a strategic approach that focuses marketing resources on engaging specific, targeted accounts rather than a broad market. By treating each prospective account
In 2024 B2B marketers have been presented with fresh opportunities as well as challenges. Derived from first-party research from the Insights for Professionals (IFP) community,
Struggling to gauge your lead generation success? You’re not alone. The solution is identifying the appropriate Key Performance Indicators (KPIs). These KPIs reveal the actual performance
What is account-based marketing (ABM)? Account-based marketing is a strategic approach that focuses marketing and sales efforts on a clearly defined set of target accounts. Unlike
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