B2B Insight
24 B2B Tech Buyer Insights for 2022
As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the
Jennifer Brennand
30th November 2021
Content Intelligence
B2B Personalization; Marketing Perfection or Just Plain Creepy?
According to our Account-Based Marketing Research Report, 80% of senior B2B marketers use personalized content to some extent, while 49% use personalization technologies to support
Amie Lovell
28th June 2021
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