The phrase “content is king” has never been more relevant. Widely adopted by B2B marketers, content marketing has become a key approach for attracting, engaging,
B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers, highlighting how quality content from subject matter
Content has the power to instantly capture and engage your audience’s attention and promote a consistent brand message in a variety of formats, across multiple
Content and creative go hand in hand in delivering an effective B2B multichannel marketing strategy that will engage target audiences and get your message in
The amplification of content is what drives interest to help boost ROI and build brand awareness, but B2B marketers need to focus on getting the
With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve
Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more content this year. This means
Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for
Content is the beating heart of every ABM strategy. Without it, your target account list (TAL) becomes a pointless exercise. And when it comes to
The key to successful B2B demand generation is keeping your audiences continuously engaged. This means sustaining their appetite for content and serving it to them
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous
90% of top performing content B2B content marketers place their target audience’s information needs first. (Content Marketing Institute) This means it’s essential to not only
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