Understanding your prospects’ buying behavior is crucial for sales and marketing success. That’s where B2B buyer intent data comes in – a game-changing tactic that
Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. It offers
Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. It has gained traction
In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In fact it has
First-party, second-party, and third-party intent data give three different outlooks, provide different benefits and have their individual challenges. Which is best for demand generation?
Developing a demand generation strategy that will support your marketing objectives is all about leveraging the tools you have at your disposal. It means going
Leveraging relevancy and scale to accelerate the B2B sales pipeline is not to be overlooked by B2B marketers in their strive for increased conversions and
59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP).
Intent data. We all want it, we all gather it, but where are we going wrong? How can we maximize value and get the most from our data? Discover 5 mistakes holding you back…
The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. However, transforming raw data into actionable insight is where a lot of organisations fall down.
According to research, 99% of B2B marketers today are utilizing intent data, to some extent. But what are their objectives? And are they achieving their goals – or are they missing a trick? This article explores why B2B marketers are leveraging intent data today, and why you should be too…
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