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Insights

Browse our collection of Insights to power your B2B marketing

Servers & Storage: Insight Report
Servers and storage B2B data activation guide
Uncover the most pressing pain points facing both server and storage companies, key solutions to alleviate them and more…
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Customer Experience (CX): Insight Report
CX B2B data activation guide
Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial…
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Human Resources (HR): Insight Report
HR B2B data activation guide
From hybrid work and flexible office models to digital transformation and e-Learning, this report explores a post-pandemic world
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Cloud Computing: Insight Report
Cloud computing B2B data activation guide
With 70% of companies operating in the cloud, how can Cloud Computing vendors solve key obstacles to capture market demand?
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Network & Infrastructure: Insight Report
Network and infrastructure B2B data activation guide
Networks and Infrastructure play a pivotal role in modern businesses, but how can vendors win in-market buyers in this space?
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Financial Technology: Insight Report
Financial tech B2B data activation guide
Demand for Financial Technology is still high in a market that is thriving – providing you know who to target, when and how…
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Marketing Operations: Insight Report
Marketing operations B2B data activation guide
How can the key challenges faced by Marketing Ops professionals inform MarTech vendors of next steps in a changing market?
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Communications: Insight Report
Communications B2B data activation guide
With 80% of consumers opting to speak to a machine over long wait times, where does demand for Communications solutions lie?
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Enterprise Security: Insight Report
Cyber security B2B data activation guide
Discover how intent data can guide Enterprise Security vendors with key market trends and investment areas for in-market buyers.
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Data & Analytics: Insight Report
Data analytics B2B data activation guide
Companies looking to be competitive, agile and future-ready need to take full advantage of data at their disposal - here's how.
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