Intent Data Powered by AI

Powerful lead scoring capabilities allow DemandBI to analyze and understand buyer behavior in real-time.

Real-time intent insights ​

Understand key performance indicators on your campaign and prioritize leads to follow up. We give you deeper insight into the buyer journey using these 3 scores…

Buyer Power

You need to engage a range of personas within the decision making unit. This score tells you the  importance of the lead in their organisation.

IFP Category Intent

1st Party intent signals from consuming content on the IFP platform. This also includes lookalikes to predict interest in your solution category.

Account surge

Powered by Bombora, this 3rd party data tracks intent signals beyond our ecosystem to show when an account is researching to buy. 

Account Penetration

B2B buying committees have over 7 members on average. This score compares how many leads you have generated from each account to this benchmark.

Buyer Power

You need to engage a range of personas within the decision making unit. This score tells you the  importance of the lead in their organisation.

IFP Category Intent

1st Party intent signals from consuming content on the IFP platform. This also includes lookalikes to predict interest in your solution category.

Account surge

Powered by Bombora, this 3rd party data tracks intent signals beyond our ecosystem to show when an account is researching to buy. 

How does DemandBI work?

By analyzing data such as IFP website activity, purchasing authority, and account-based marketing signals, our AI is able to assign each lead a score based on their likelihood to convert.

Our platform

Detailed Insights

Lead analysis dashboard leveraged by your customer success representative to optimize your campaign outcomes.

Our Technology

Personalized Content

Natural Language Processing reads your content to extract topics and match them to the right audience.

Our Technology

Personalized Content

Natural Language Processing reads your content to extract topics and match them to the right audience.

Our Technology

Smarter Personas

Machine learning analyzes millions of job title combinations, which improves quality and accuracy of leads we generate.

Our Technology

Smarter Personas

Machine learning analyzes millions of job title combinations, which improves quality and accuracy of leads we generate.

Boost your demand generation today