Technology focused leader in B2B Content Amplification and Demand Generation, Inbox Insight, announces the appointment of former Merkle B2B Client Director, Jennifer Brennand as VP of Strategy.
With 15 years of experience working in B2B Tech Media, Jennifer Brennand has a strong track record of delivering best-in-class strategic leadership and media executions to drive growth and business excellence for clients including Kaspersky, Amazon Business, Zebra Technologies, Vodafone, NetApp and Citrix.
Managing Director of Inbox Insight, Jamie Hendrie says, “We’re excited to welcome Jennifer to our UK office where her vast strategic expertise and knowledge of the tech media space will enable us to advance our capabilities to deliver outstanding services to our international client base.”
Jennifer Brennand’s role will include evolving Inbox Insight’s solutions and services for both agencies and clients as well as strengthening the sales and operations teams. She will be leading the planning, digital services and design teams.
“I believe my strong understanding of both agency and client needs will help further align Inbox Insight’s services to deliver even better results. My expertise and knowledge of the demand generation partner landscape will enable me to improve the competitiveness and functionality of solutions as well as business operations,” says Jennifer Brennand. “Adding to this, my experience in building out integrated offerings across media, content and creative to deliver innovative, full funnel demand generation solutions – I’m hoping will further elevate our strategic approach to help solve the multifaceted business challenges our clients face.”
2022 appears to be a promising year for Inbox Insight as they announced last week a MBO supported by Mobeus Equity Partners. A strategic move that will enable the demand generation specialists to invest further into infrastructure and technology to propel the business forward.
Jennifer Brennand says, “Having been a client of Inbox Insight for the past decade, I have witnessed first-hand the strong performance their campaigns deliver for businesses. I’ve also seen Inbox Insight’s data science and analytics capabilities develop over the years and their commitment to this is what fuels their ability to deliver high quality demand intelligence. I look forward to the new opportunities the MBO and my role will bring to the company, as we look to drive innovation with greater technological and strategic capabilities to reach, engage and connect with in-market B2B buyers.”
Inbox Insight’s mission is to provide innovative full funnel Demand Generation solutions that address the complex needs of both vendors and their target buyers.
The recent appointment of Jennifer Brennand as VP of Strategy, looks set to enable Inbox Insight to put in motion their strategy and drive it forwards.
Date of Publish: 24/01/2022
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