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B2B Marketing Resource Center

Here is a collection of research papers, reports, utility guides, checklists and cheat sheets for B2B marketing

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Whitepapers
Webinars
Media Packs
Insights
Infographics
How-to Guides
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The selection of whitepapers, media packs and videos below will guide you through a wide range of B2B marketing subjects, from B2B lead generation techniques to sales strategies. Get more from your marketing efforts, grow your brand awareness and generate more leads with our free B2B marketing resources.

Our resources

Live Teardown: An Enterprise Demand Generation Planning Masterclass
Running a high-performing, cost-effective demand generation program is becoming more challenging than ever.
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7 Pillars of Successful Demand Generation
A collection of the best Demand Generation practices
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Uncovering The Blind Spots In The B2B Tech Buying Journey
B2B marketers must influence purchase decisions before contact is made, then accelerate decision-making to outpace competitors.
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Explore Our Media Pack
Identify, educate and convert in-market buyers. Ready to generate qualified leads from your ideal customer profile?
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Servers & Storage: Insight Report
Servers and storage B2B data activation guide
Uncover the most pressing pain points facing both server and storage companies, key solutions to alleviate them and more…
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Customer Experience (CX): Insight Report
CX B2B data activation guide
Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial…
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Human Resources (HR): Insight Report
HR B2B data activation guide
From hybrid work and flexible office models to digital transformation and e-Learning, this report explores a post-pandemic world
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Cloud Computing: Insight Report
Cloud computing B2B data activation guide
With 70% of companies operating in the cloud, how can Cloud Computing vendors solve key obstacles to capture market demand?
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Network & Infrastructure: Insight Report
Network and infrastructure B2B data activation guide
Networks and Infrastructure play a pivotal role in modern businesses, but how can vendors win in-market buyers in this space?
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Financial Technology: Insight Report
Financial tech B2B data activation guide
Demand for Financial Technology is still high in a market that is thriving – providing you know who to target, when and how…
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Marketing Operations: Insight Report
Marketing operations B2B data activation guide
How can the key challenges faced by Marketing Ops professionals inform MarTech vendors of next steps in a changing market?
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Communications: Insight Report
Communications B2B data activation guide
With 80% of consumers opting to speak to a machine over long wait times, where does demand for Communications solutions lie?
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Enterprise Security: Insight Report
Cyber security B2B data activation guide
Discover how intent data can guide Enterprise Security vendors with key market trends and investment areas for in-market buyers.
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Data & Analytics: Insight Report
Data analytics B2B data activation guide
Companies looking to be competitive, agile and future-ready need to take full advantage of data at their disposal - here's how.
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ABM in 2023: Where are we at? 15 Stats that Reveal it All…
ABM in 2023 Stats
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Navigating the ABM Tech Landscape: Benefits & Challenges
Account-based marketing tech landscape - benefits and challenges
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Intent Intelligence & Market Trends to Accelerate Sales for MarTech Vendors
B2B Infographic on intent intelligence and market trends
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How to Increase B2B Sales Acceleration through Lead Quality and Prioritization
B2B marketing infographic on how to increase B2B sales acceleration
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7 Strategies to Drive Sales Acceleration for B2B Marketers
B2B marketing infographic on strategies to drive sales acceleration for B2B marketers
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15 Multi Channel Strategy Pitfalls as Voted by B2B Marketers
B2B Infographic of 15 multi channel strategy pitfalls
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B2B Multi Channel Marketing Strategy: UK vs US
B2B multi-channel marketing strategies infographic
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IT Tech Buyers: Greatest Challenges Uncovered
B2B tech buyer insights infographic
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HR Tech Buyers: Greatest Challenges Uncovered
B2B HR buyer insights infographic
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Targeted Demand Generation: The Bridge to Account-Based Marketing
B2B targeted demand generation front cover
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Account-Based Marketing (ABM) Research Report 2023
ABM marketing research report cover
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A B2B Marketer’s Pocket Guide to Sales Acceleration
A B2B Marketer's Pocket Guide to Sales Acceleration
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Marketing Tech Buyers: Greatest Challenges Uncovered
B2B Marketing buyer insights infographic
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Demand Generation Masterclass: How to Follow Up MQLs
A B2B guide on how to follow up MQLs
Request the Demand Generation Masterclass: How to Follow Up MQLs guide
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The Ultimate Guide to the B2B Marketing Plan
A guide to B2B strategic marketing planning
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.
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How to Create an Immersive B2B Content Experience
Our video webinar on ow to create an immersive content experience
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